"Comprehensively written – and accompanied with numerous charts, graphs, and case examples– The Road to Sustainability provides a solid introduction and argument for beginning to build a sustainable future. We need to understand sustainability not only in terms of product development or natural resource use, but also in terms of the human impact and footprint on the planet. This book does just that, and much more. Anyone concerned about the future of the planet and the human species place on this planet should read the book. It is not only geared towards economists and other academics, but towards the wider audience of activists, concerned individuals, and people in the process of working towards the future. The two case examples in the back of the book are an excellent addition, clearly discussing how the ISEW model works and can be applied to any municipality, state, country, or other entity. Reading books like this give us hope - hope that is based in science and that is economically sound."